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Meet Shannon


When it comes to healthy, smooth skin, I don’t joke around. That’s why I developed Serious Serum, a seriously strong, seriously gentle ingrown hair remover and skin exfoliant.

As an experienced esthetician, I tried for years to help my waxing clients treat persistent ingrown hairs, redness, and bumps. The results were minimal and I really grew frustrated with the slew of ineffective ingrown hair eliminators on the market.  Seeking a better solution, I purchased an expensive Alpha Hydroxy Acid (AHA) serum that was meant to be used on my face and tried it out on my bikini line. It was strong enough to relieve the irritation, but gentle enough to use on that sensitive area. That’s when I had an “aha!” moment of my own: why couldn’t I produce a reasonably priced AHA serum that’s meant for treating and preventing ingrown hairs?

The rest is serious history.  I began to develop my own solution – one potent enough to get the job done but still suitable for sensitive skin.  Soon after, Serious Serum was born.  It was and still is the only all-natural ingrown hair eliminator and skin exfoliant on the market that combines the proven power of AHAs and BHAs with nature’s top skin soothers.

Although I originally designed Serious Serum for my waxing clients, I soon discovered you could use it just about anywhere for amazingly smooth, clear skin – including:

  • Face
  • Bikini area
  • Under arms
  • Cuticles
  • Heels
  • Elbows
  • Beard
  • Upper thighs
  • Backs of arms
  • Chest
  • Back

I have produced and sold Serious Serum in Urban Waxx since the spring of 2008. Our clients go crazy for it- and our shelves are constantly being restocked.

Clients and friends love Serious Serum because it works overtime. It can be used all over the body; it’s a true multi-tasker. I love this product and use it everyday. It works. Seriously.

Shannon Conley

founder and owner

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